Graphics, Video & Social Media Specialist at Herbal Goodness

Employment Type :

Full Time

Job Location :

Remote

Salary :

Highly Competitive

Job Summary :

Herbal Goodness is a manufacturer of premium quality, unique, organic, non-GMO superfoods, and herbal products to support healthy living and impact lives.

The company is unique in its values of Quality, Sustainability, and Impact. 100% women and minority-owned, Herbal Goodness believes in Business for social good. We donate 10% of our profits to promote the education of girls.

Position Overview

  • The Graphics, Video & Social Media Specialist is responsible for producing high-impact visual assets that elevate the Herbal Goodness brand across all digital channels.
  • This role combines graphic design, video editing, and social media content creation to support ecommerce, marketing campaigns, and community engagement.
  • The ideal candidate demonstrates exceptional creativity, strong technical skill, and the ability to translate brand strategy into compelling visual storytelling.

Responsibilities :

  • Create visually compelling graphics for social media, email campaigns, website banners, paid ads, and promotional materials.
  • Develop brand-consistent designs following Herbal Goodness’ creative guidelines.
  • Produce ecommerce graphics optimized for Shopify, including product pages, category graphics, promotional blocks, and landing page assets.
  • Design packaging, labels, brochures, and other digital/print materials.
  • Create and optimize product mockups for new product launches.
  • Maintain and enforce brand guidelines across all internal and external materials.
  • Organize creative libraries, templates, and brand assets.
  • Produce high-quality video content including product demos, educational videos, testimonials, lifestyle content, and ads.
  • Edit raw footage with motion graphics, subtitles, music, and branding elements.
  • Create short-form videos optimized for TikTok, Instagram Reels, YouTube Shorts, and paid ads.
  • Manage video production workflows from concept to final output.
  • Develop daily social media content aligned with marketing priorities.
  • Design social-first assets such as memes, reels covers, carousels, and infographics.
  • Ensure all creative assets meet platform-specific specs and optimization best practices.
  • Support UX/UI design for website updates, ensuring clean and conversion-focused layouts.
  • Create UI/UX prototypes for Shopify pages and landing pages.
  • Assist with digital ad creative testing and asset variations.
  • Collaborate with marketing, ecommerce, product development, and email teams to meet creative needs.
  • Participate in marketing meetings to brainstorm campaigns, themes, and messaging.
  • Conduct competitive creative research to inspire design and innovation.
  • Contribute to branding, rebranding, and seasonal creative refreshes.
  • Support community engagement content and customer storytelling initiatives.
  • Use AI design tools to improve speed, creativity, and automation in the design workflow.

Benefits :

Job Requirements :

  • Bachelor’s degree in Graphic Design, Multimedia Arts, Marketing, or related field.
  • 2–5 years of professional experience in graphic design, video editing, or multimedia content creation.
  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects), Canva, Figma, or equivalent tools.
  • Strong skills in motion graphics, transitions, and video content optimization.
  • Experience designing for Shopify or ecommerce brands (strong advantage).
  • Experience with UX/UI design principles (bonus).
  • Strong creativity with an eye for clean layouts, visual hierarchy, and aesthetics.
  • Ability to meet multiple deadlines in a fast-paced environment.
  • Ability to use AI tools for design, illustration, automation, and content production.
  • Strong understanding of social media trends, platform formats, and optimization requirements.

How to Apply :

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Deadline :Not Specified.

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